Our Story

Kumi Cat · Our Story

Ours is a love story.

Far from towering plazas and cold offices, it all began in a home whose walls are adorned with paw prints and whose air is filled with love. Kumi Cat was born from that home’s early-morning purrs.

9 pawed friends — every one of them found shelter in this home, arriving from the streets, from shelters, or from fate’s harsher side.
Kumi Cat family cats Zilli, Burhan and Zeytin together on the cat tree
Zilli · Burhan · Zeytin — branches of the same tree
Illustration of Kumi Cat founder Yasemin Celiloğlu and her pawed friends
Yasemin and her pawed friends
How it began

A turning point that made the “impossible” possible

For our founder Yasemin Celiloğlu, even getting close to an animal was nearly impossible for years because of severe allergies. Longing to adopt a cat or a dog, she made do with feeding the animals on the street. After years of treatment, Kuki — the first dog to enter her life — changed everything.

Everyone in this home has a story: Zeytin, once found on the street, is now love in its liveliest form and the face of Kumi Cat. Burhan, abandoned but never giving up, is the symbol of the purest devotion. And Helva, whose heart is big enough for everyone…

This story doesn’t belong to Yasemin alone; everyone behind Kumi Cat — from our digital marketing agency to our graphic designer — carries memories of a pawed friend meeting love.

Today, every detail of the eco-premium clumping bentonite litters we produce as a Turkish cat litter brand was shaped by the real needs of the friends in this home. Kumi Cat is a story of healing together, of taking responsibility, and of forming a true bond.

Nine pawed stories

Every one of them real. Every one of them ours.
Kuki, the Kumi Cat family’s first dog, in Yasemin’s arms
01 / 09

Kuki

The first love

A member of our family for a full 16.5 years. The miracle Yasemin’s father brought home out of the blue, after her years of allergy treatments. Losing him broke us — but he instilled a love of animals in the whole family, forever. Our first love.

Betül, the wise lady of the house
02 / 09

Betül

The wise lady of the house

Rescued from the street as a tiny kitten, our grumpy yet utterly sweet girl has been with us for 11 years. The true owner of this house — never once compromising her authority.

Zeytin at the vet on the day she was found
Day one · 300 grams
Zeytin today, healthy on the cat tree
Today · the joy of the house
03 / 09

Zeytin

A miracle of life — the face of our brand

A 300-gram miracle we found clinging to the asphalt at our grandmother’s cemetery. Through incubators and difficult treatments, she held on to life; today she is the liveliest member of the house. The graphic face inspired by her photos became the face of the Kumi Cat brand.

Helva, the Husky-Labrador mix, with the kitten in the garden
04 / 09

Helva

The gentle giant with a conscience

Our noble boy, a Husky-Labrador mix from the Çorlu shelter. Despite his size he believes he’s a lap dog — with a conscience deep enough to mother the kitten in the garden. He is our peace.

Close-up portrait of Mişa the Chihuahua
05 / 09

Mişa

The flower of the house

She was a broken-hearted soul, worn down in the hands of a breeder. When she entered Yasemin’s life, it was her final stop. After years of patience and love, she is now the calmest, most serene princess of the house.

Burhan the ginger cat sleeping on Yasemin Celiloğlu’s shoulder
06 / 09

Burhan

The tender heart

Abandoned in front of an apartment building with his collar and his toys — the softest-furred cat in the world. Even while fighting blood parasites he never gave up on love; the moment you sit down, he comes and nestles into your neck.

Blue-eyed cat Zilli on the cat tree, wearing her name tag
07 / 09

Zilli

Mischievous, just like her name

Our first cat — brought home as a surprise when Yasemin couldn’t bear to leave the last kitten without a home. She quickly became the ruler of the house; after finishing her own food, she always helps herself to her outdoor friends’ bowls too.

Cali (Calisto), the white Maltipoo, on the leather chair
08 / 09

Cali

The former neighbor — full name Calisto

She was once our next-door neighbor’s dog, kept in the garden without enough care or attention. After our persistent asking she joined our family, and from day one she filled the house with love. Today Cali is our one and only.

Shiny, the white Chihuahua, posing in her pink bed
09 / 09

Shiny

The fearless joy of the house

A wounded soul once locked in a house for days, she smiled at life again in 2025 thanks to Yasemin’s tenderness. Her silent war with Mişa turned into an unshakable bond within two weeks — and she’ll even stand up to Helva, ten times her size.

Our intention

You’re not just choosing a litter; you’re becoming part of a story.

Kumi Cat was born with the intention of being hope for every pawed friend who is hurting, abandoned, or waiting for a crumb of love. When you join this story, you believe in Zeytin’s miracle, you touch Burhan, Mişa and many more — and you add a new page to the story of thousands of nameless heroes in shelters.

Forever, with love…